Larry has been leading lower middle market Companies with over 20+ years as a Private Equity backed Corporate Executive in the business-to-consumer, direct-to-consumer, business-to-business and business services sectors. He has a proven formula for success in lanching and distributing branded, licensed and private label digital ecommerce and retail space with direct expertise in manufacturing, global sourcing, sales & marketing, operations & finance. Larry's formal training includes P&G brands, multi-location/multi-national platform businesses, early stage, special situations, and M&A roll-ups.